The fairytale take is Will and Grace. The key to this promo was simplicity - introduce the main characters in a manner that is direct, yet at the same time true to the show. I also aimed to give this promo longevity (and this was successful as not only was it repackaged for UK use but also re-versioned for Russia and other territories.
2013 Promax BDA Europe Finalist - Best Entertainment / Comedy promo
Sony Pictures Television